Just like you, we don’t just want the best; we demand it.

We fell in love with cycling a long time ago (longer than we’re willing to admit on the record).The combination of pure physical determination matched with mechanical efficiency is the most beautiful thing to us. Man and Machine (Woman and WoMachine). Hard work and Hardware. It’s what gets us out of bed in the morning.

And just like you, we don’t just want the best; we demand it. That’s why when you step through our doors, the word “second” ceases to exist. When it comes to your bike, your service, your performance…First is the only place that will do.

You will see this in the products we carry. Companies that put craftsmanship and attention to detail above all else are the only companies that deserve our attention. Companies like Enve and Chris King. Kogel, Ceramic Speed and Shimano.

When you come to us, you will leave faster, smoother and lighter. And that doesn’t just go for the things we bolt on.


Gunter Hermanni

Nearly a decade. That’s how long Gunter’s been at this game. And what’s all that time good for? Well, a wealth of industry-wide relationships and contacts, for one. He’s also become one of the best bicycle fitters you’ll find.

The cyclists who travel inter-continental just to benefit from his knowledge will tell you that. In addition to his cycling retail experience, G is one of the most respected figures in the local cycling community at both rides and races. Big brains, big heart, big engine.


Luis Zayas

Luis is an accomplished personal investor, and has spent the last 10 years on the business side of cycling. But that’s just his day job. When the sun goes down (and usually before it comes up), you can find Luis, teeth bared, flying full gas on the front of the local group ride, or crossing the finish line, hands in the air, on race day.

It’s not easy for him, but you’d never guess.
He’s also got a beautiful family, but that’s enough bragging for now.